CBL launches new Coconut Milk Product – Sera

SeranewsCeylon Biscuits Limited (CBL) recently added a new brand and product line to its portfolio with the launch of ‘Sera‘, a premium liquid coconut milk conveniently available in 180ml UHT packs.  The company has invested over Rs. 2 billion to set up the state of the art factory that extracts, sterilises and hygienically packages coconut milk, using high quality machinery and technology from Europe.

Retailing at Rs. 60/- per pack, Sera is expected to be a popular choice among housewives, cooking enthusiasts and professional chefs, as it is 100% real coconut milk with no artificial flavours, colours, additives or preservatives, with a shelf life of one year.  Its thicker consistency is another unique feature that will allow home or professional cooks to use the milk in a variety of sweet and savoury dishes and can be easily diluted to the required consistency.

‘Sera’ factory is situated in Alawwa, within the coconut growing area to ensure an uninterrupted supply of coconuts throughout the year.

The investment in this new business is part of the company’s diversification strategy which has seen a successful foray into organic fruit products, cereal, extruded snacks, in addition to its original biscuit business.

This entry was posted in New Product Launches. Bookmark the permalink.