Munchee awarded Youth FMCG Brand of the Year

Munchee, the flagship brand of Ceylon Biscuits Limited was once again honoured as Youth FMCG Brand of the Year at the SLIM-Nielsen People’s Awards 2015 held recently at the Water’s Edge.

Organised annually by the Sri Lanka Institute of Marketing (SLIM) in association with Nielsen, the SLIM Nielsen People’s Awards programme utilises market data captured via an island-wide survey conducted by market research firm Nielsen.

Munchee also bagged the People’s Advertisement of the Year at the same event for their Super Cream Cracker innovative Superman television commercial.

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